Congrats to One of Our Own!

One of our own, MBA student Katherine May, and her research team that includes Dr. Trang Tran and COB undergraduate Richard Fisher, has been accepted to attend the Society for Marketing Advances’ National conference this fall. The trio will present their research, “How to Encourage Customers to Repurchase Brands: A Study of Branded Apps,” at the 2019 Annual SMA Conference. This is the product of a lot of hard work and motivation to contribute new findings to the marketing research field.

Congratulations!

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