August 4, 2023
Planet Money Podcast, Week 4
In this session of Planet Money Summer School, it’s time for sales and marketing!
In this week’s case studies, we look at a product so cleverly marketed, the company doesn’t need to market it at all anymore and customers wait years to get it: the Birkin bag. And we hear lessons from some of the world’s most time-tested salespeople who can and do sell anything, literally. It’s all about the four P’s: Product, place, promotion, and price. Let’s Listen!
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