April 14, 2021

Sport Science Electives this Summer

Although these courses are coded as face to face, class attendance  is not required; hybrid and flexible arrangements can be made.   These 2 courses can also be coded as 601, meaning you would be billed as online rather than on-campus.

KINE 4003/6803 Section 001/601

Sport Sales Promotion – Summer 1

Sport is a multi-billion-dollar industry ranking in the top twenty-five among America’s industrial sectors. One of the major revenue generators within the sport industry is sales. Sales are presented in many forms; such as individual and group ticket sales, the selling of sponsorships, advertising and broadcasting rights  Also, the selling of merchandise is a revenue source of increasing importance for sport  and allied organizations. This course examines sales and promotional aspects relating to the selling of sport. Specifically, attention is given to practices as they relate to professional sport clubs,  scholastic and collegiate athletic departments, facilities, events, fitness clubs, recreation departments and related organizations. Although the course is coded as face to face, class attendance is not required thus hybrid/online arrangements are acceptable.  Examined topics include:

  • Identifying and qualifying prospects
  • The personal selling process
  • Structuring a sales appointment
  • Preparing a sales presentation
  • Evaluation and development the sales operation
  • Aftermarketing and customer service
  • Sales management
  • Sales promotion development
  • Role of technology in the sales process
  • Selling yourself to obtain your “dream job”
  • Best practices and career advice from sales professionals in the field

KINE 4003/6136 Section 001/601

Financial Management in Sport  – Summer 2

Sport is a multi-billion-dollar industry ranking in the top twenty-five among America’s industrial sectors. Finance is  the life blood of sport and allied industries. This course examines economic and finance theories applied to sport and entertainment organizations and administration. Focal  areas include accounting, economics, finance, budgeting, and policy procedures.   The course is designed to   cultivate  skills  in areas of budgeting,  business planning, budgeting cutting, financing methods, financial reporting,  fundraising, financial feasibility, player/employee valuation and  economic impact.  Professionals/aspiring professionals in management, marketing, entrepreneurship, communication, psychology, leadership, coaching, teaching, health and fitness and other allied specializations  would benefit from course lessons. Although the course is coded as face to face, class attendance is not required thus hybrid/online arrangements are acceptable.

Examined topics include:

  • Budgeting techniques
  • Budget types
  • Budget cutting
  • Business planning
  • Financial structures
  • Financial statements
  • Financial ratios
  • Facility financing
  • Capital budgeting
  • Philanthropy
  • Fundraising campaigns
  • Economic research methods
  • Best practices and career advice from financial professionals in the field

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