ECU AMA and ALPFA Reach A Milestone With Record Student Participation

A large group of students pose together in a campus lounge space, some seated on couches and the floor while others stand behind them. Several students in the front row wear matching purple shirts with gold lettering, and the group smiles toward the camera under bright overhead lighting.

ECU’s American Marketing Association partnered with the Association of Latino Professionals for America (ALPFA) for a powerful and engaging collaboration event featuring Jenny Gomez, CEO of Kitché Marketing Agency, who shared her story and insights The meeting was sponsored and catered by La Rancherita, with leftover food donated to downtown Greenville’s fire station in appreciation of local first responders.

This event, co-led by AMA co-presidents Nicole Cerezo Santana and Cameron Britton and vice president Abi Carrara alongside ALPFA co-presidents Jaden Bullard and Nicole Matos and vice president Ashley Garcia, brought together a total of 72 attendees, a record turnout that showcased the power of collaboration and community.

“Seeing our members embrace our programs while building connections was incredibly rewarding,” said Cerezo and Britton.

The celebrations continued Thursday with a fundraiser featuring La Michoacana popsicles, bringing students together to support the organization while highlighting a cultural tradition.