Research News

March 2026

Organizations gain from “moderate” gender diversity 

Diversity can be a polarizing topic, but that doesn’t mean it shouldn’t be studied.  “It is critical that the claims made about [diversity] are steeped in data-based conclusions,” said Dr. Patrick F. McKay, a professor in the Department of Management at ECU. “Importantly, research is […]

 3/17/2026

Event highlights AI opportunities

Artificial intelligence is changing our world – from analytics to writing and art. It is certainly scary for some. But for others, it’s an opportunity. “AI is hot right now,” […]

 3/2/2026

February 2026

ECU professors’ research aims to help small businesses

Two East Carolina University College of Business professors are working to create knowledge to empower small business owners and business brokers to make wiser and more fulfilling financial decisions. They […]

 2/19/2026

January 2026

ECU Researchers help local town with marketing plan

The oldest “Nashville” will be getting some new looks, thanks in part to a collaboration with ECU’s College of Business, Thomas Harriot College of Arts and Sciences and the College […]

 1/6/2026

December 2025

Sales managers negatively affected by AI

While artificial intelligence (AI) can be a benefit in many circumstances, a new study from an ECU College of Business professor shows it can have negative impacts on sales managers. […]

 12/18/2025

COB professor leads study on AI impact on B2B sales

Sales professionals who integrated generative AI (GenAI) into their sales processes reported higher sales effectiveness, administrative efficiency and sales performance, according to a recent study authored by ECU COB professor Dr. Michael Rodriguez, interim director of the Twilley Academy of Sales Leadership. The peer-reviewed article is published […]

 12/3/2025

October 2025

Taillon’s research makes mark in classroom and with consumers

With artificial intelligence (AI) set to play an increasingly significant role in our world, Dr. Brian Taillon wants his students not only to be familiar with the technology but also […]

 10/30/2025

September 2025

COB Research Spotlight: Dr. David Pooser

Every driver is required to have insurance, but how satisfied are they with their insurance carrier? This is a question that Dr. David Pooser seeks to answer about the nearly […]

 9/26/2025

August 2025

Study investigates perceptions surrounding corruption

Corruption occurs in the business world, but how do people feel about it? That’s the basis of research conducted by College of Business professor Dr. Max Stallkamp and the subject […]

 8/15/2025

May 2025

Study reveals how businesses used trade credit to manage financial risk

As the COVID-19 pandemic upended global markets, firms were forced to rethink their financial strategies in the face of unprecedented uncertainty. New research by Thanh Ngo, finance professor in East […]

 5/8/2025