COB professor finds link between AI for business and gaming
Artificial intelligence is a hot topic in just about every industry and in many daily conversations. While AI has permeated our lives, it might be surprising to know that its […]
1/21/2026
Faculty and Staff
January 2026
OES staffer excels when and where needed
University program associate is Samantha Zomok’s official title, but it doesn’t really fit what she does. She explains it as “office management,” but that might not even be able to […]
1/21/2026
Twilley Sales Academy director brings real-world experience into research and teaching
Experience and innovative action have helped prepare Dr. Michael Rodriguez to become the director of the Twilley Academy of Sales Leadership in ECU’s College of Business. Rodriguez has worked for […]
1/6/2026
December 2025
Sales managers negatively affected by AI
While artificial intelligence (AI) can be a benefit in many circumstances, a new study from an ECU College of Business professor shows it can have negative impacts on sales managers. […]
12/18/2025
COB faculty receives “Exemplary Performance” award
Dr. Cody Logan Chullen was recently recognized with the Exemplary Performance as Best Reviewer Award by the Academy of Management Learning & Education (AMLE) journal. This marks Chullen’s third time receiving the honor. He has served on […]
12/17/2025
Middle school students learn from COB students and alumni
In an effort to introduce middle school students to careers in Management Information Systems (MIS), teachers, along with ECU faculty, staff, alumni and students partnered up to present a unique workshop. Nearly two dozen students from Eppes Middle School in Pitt […]
12/17/2025
COB faculty become football coaches
Several College of Business faculty got the call-up to coach the ECU football team this past fall. Well, they were “guest” coaches anyway. Abbey Cash (Accounting), Tiffany Woodward (Management), Ivan Pineda (Leadership & Professional Development) and […]
12/3/2025
November 2025
ECU designer receives national honor
Attention to detail with a little flair has an East Carolina University’s College of Business (COB) designer in the national spotlight. COB Visual Arts Specialist Emily Leach received the University […]
11/13/2025
September 2025
Dr. Michael Rodriguez Named Top 3 Finalist for Teaching Innovation at Marketing Management Association Conference
Dr. Michael Rodriguez, Assistant Professor of Marketing at East Carolina University, was recognized as a Top 3 Finalist for the Teaching Innovation Award at the prestigious Marketing Management Association (MMA) Fall Educators’ Conference, […]
9/26/2025
ECU Instructor Brings Virtual Reality Leadership Lessons to Global Week at ESAN University
In August, East Carolina University College of Business instructor Tracy Ginn traveled to Peru to teach at ESAN University’s Global Week, an international program that brings together faculty and students […]
9/9/2025