Generative artificial intelligence shows promise for improving sales performance, according to a new study from East Carolina University’s College of Business highlighting the role of AI in transforming sales performance […]
5/8/2026
Artificial intelligence is changing the world – including sales. To help sellers stay on the forefront of technology and to use AI in innovative ways, Dr. Michael Rodriguez has teamed up with […]
3/17/2026
A variety of backgrounds highlight the newly finalized executive board of directors for East Carolina University’s Twilley Academy of Sales Leadership. The central hub for cutting-edge sales education, research and […]
3/2/2026
Experience and innovative action have helped prepare Dr. Michael Rodriguez to become the director of the Twilley Academy of Sales Leadership in ECU’s College of Business. Rodriguez has worked for […]
1/6/2026
Sales professionals who integrated generative AI (GenAI) into their sales processes reported higher sales effectiveness, administrative efficiency and sales performance, according to a recent study authored by ECU COB professor Dr. Michael Rodriguez, interim director of the Twilley Academy of Sales Leadership. The peer-reviewed article is published […]
12/3/2025
The Twilley Academy of Sales at East Carolina University (ECU) is excited to welcome Celonis, the global leader in process mining and process intelligence as its newest strategic partner. This […]
10/20/2025
The Twilley Academy of Sales Leadership has officially been accepted as an associate member of the University Sales Center Alliance (USCA), a leading consortium of collegiate sales centers dedicated to […]
10/7/2025
It may seem like neuroscience and sales have nothing in common. Sophomore Diya Thaker dispelled those notions as she won the second annual Twilley Networking Challenge and a $3,000 prize […]
9/30/2025
Dr. Michael Rodriguez, Assistant Professor of Marketing at East Carolina University, was recognized as a Top 3 Finalist for the Teaching Innovation Award at the prestigious Marketing Management Association (MMA) Fall Educators’ Conference, […]
9/26/2025
Dr. Michael Rodriguez, a faculty member of the College of Business at East Carolina University (ECU) and Twilley Sales Academy recently represented ECU at the LSU Professional Sales Institute Sales […]
5/5/2025