Twilley Sales Academy

January 2026

Twilley Sales Academy director brings real-world experience into research and teaching

Experience and innovative action have helped prepare Dr. Michael Rodriguez to become the director of the Twilley Academy of Sales Leadership in ECU’s College of Business. Rodriguez has worked for […]

 1/6/2026

December 2025

COB professor leads study on AI impact on B2B sales

Sales professionals who integrated generative AI (GenAI) into their sales processes reported higher sales effectiveness, administrative efficiency and sales performance, according to a recent study authored by ECU COB professor Dr. Michael Rodriguez, interim director of the Twilley Academy of Sales Leadership. The peer-reviewed article is published […]

 12/3/2025

October 2025

The Twilley Academy of Sales Announces Strategic Partnership with Celonis

The Twilley Academy of Sales at East Carolina University (ECU) is excited to welcome Celonis, the global leader in process mining and process intelligence as its newest strategic partner. This […]

 10/20/2025

Twilley Academy Becomes Associate Member of University Sales Center Alliance

The Twilley Academy of Sales Leadership has officially been accepted as an associate member of the University Sales Center Alliance (USCA), a leading consortium of collegiate sales centers dedicated to […]

 10/7/2025

September 2025

Networking competition allows students to make connections

It may seem like neuroscience and sales have nothing in common. Sophomore Diya Thaker dispelled those notions as she won the second annual Twilley Networking Challenge and a $3,000 prize […]

 9/30/2025

Dr. Michael Rodriguez Named Top 3 Finalist for Teaching Innovation at Marketing Management Association Conference

Dr. Michael Rodriguez, Assistant Professor of Marketing at East Carolina University, was recognized as a Top 3 Finalist for the Teaching Innovation Award at the prestigious Marketing Management Association (MMA) Fall Educators’ Conference, […]

 9/26/2025

May 2025

Professor Represents ECU at LSU Professional Sales Symposium

Dr. Michael Rodriguez, a faculty member of the College of Business at East Carolina University (ECU) and Twilley Sales Academy recently represented ECU at the LSU Professional Sales Institute Sales […]

 5/5/2025

April 2025

ECU Pirate Sales Club takes top honors at inaugural National Tech-Sales Competition

East Carolina University’s Pirate Sales Club made a standout impression at the inaugural National Tech-Sales Competition hosted by Middle Tennessee State University (MTSU), bringing home a wave of individual and […]

 4/16/2025

March 2025

COB faculty research highlights how generative AI is transforming sales performance

March 21, 2025 – Dr. Michael Rodriguez, a faculty member at East Carolina University’s College of Business, recently presented new research at the National Conference in Sales Management (NCSM) that sheds light […]

 3/25/2025

College of Business hosts inaugural Twilley Sales Challenge

What convinces a consumer to purchase a product or service? Students in East Carolina University’s Twilley Academy of Sales Leadership developed their best sales pitches on Feb. 27-28 as part […]

 3/5/2025