Twilley Academy of Sales Leadership
Founded through the vision and investment of Mr. Richard Twilley, the Twilley Academy of Sales Leadership (TAoSL) advances world-class sales education, research, and corporate collaboration within the College of Business.
Our Mission
Develop the next generation of sales leaders through excellence in education, experiential learning, and industry engagement.
The Twilley Academy of Sales Leadership:
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Equips students with the skills and confidence to excel in professional selling
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Connects students, faculty, and corporate partners through collaborative learning experiences
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Advances sales knowledge through applied research and executive education
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Strengthens the bridge between academia and industry to drive innovation and career success
Our Program
Housed in the Office of Expert Services, the Academy prepares students from all backgrounds to become high-performing sales professionals through academic excellence, experiential learning, and executive engagement.
Sponsorship Opportunities
Learn more about become a Partner and Sponsor of the Twilley Academy of Sales Leadership.
Contact Director Michael Rodriguez with any questions.
Meet the Director
Director of the Twilley Academy of Sales Leadership
Assistant Professor, Department of Marketing and Supply Chain Management
Assistant Professor, Department of Marketing and Supply Chain Management
Bate Building
Dr. Michael Rodriguez is the Director of the Twilley Academy of Sales Leadership and an Assistant Professor at East Carolina University. He earned his doctorate in technology management from Stevens Institute of Technology, where he received the Outstanding Dissertation Award for his research on CRM. A former Wall Street sales executive, Rodriguez has published 25+ peer-reviewed articles on sales, AI, and CRM, authored
Generative AI in B2B Sales: Boost Your Sales Strategy with AI Technology, and consulted for global companies including IBM, Salesforce, and Oracle. His work has appeared in leading journals such as the Journal of Business Research and the Journal of Personal Selling and Sales Management, earning recognition from the Sales Education Foundation and the Journal of Marketing Analytics.
Generative AI in B2B Sales: Boost Your Sales Strategy with AI Technology, and consulted for global companies including IBM, Salesforce, and Oracle. His work has appeared in leading journals such as the Journal of Business Research and the Journal of Personal Selling and Sales Management, earning recognition from the Sales Education Foundation and the Journal of Marketing Analytics.
Current Partners Showcase
