Study shows benefit with GenAI for sales
Generative artificial intelligence shows promise for improving sales performance, according to a new study from...
Read MoreNews and Events
Stay up to date with the latest activities, achievements, and events from the Twilley Academy of Sales Leadership. This section highlights student success stories, upcoming networking events, sales competitions, conferences, and industry partnerships that showcase the vitality of our sales community.
Rodriguez co-writes new book on AI and sales
Artificial intelligence is changing the world – including sales. To help sellers stay on the...
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Twilley Academy of Sales Leadership announces new board
A variety of backgrounds highlight the newly finalized executive board of directors for East Carolina...
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Twilley Sales Academy director brings real-world experience into research and teaching
Experience and innovative action have helped prepare Dr. Michael Rodriguez to become the director of...
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COB professor leads study on AI impact on B2B sales
Sales professionals who integrated generative AI (GenAI) into their sales processes reported higher sales effectiveness, administrative efficiency and sales performance, according to...
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The Twilley Academy of Sales Announces Strategic Partnership with Celonis
The Twilley Academy of Sales at East Carolina University (ECU) is excited to welcome Celonis,...
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Twilley Academy Becomes Associate Member of University Sales Center Alliance
The Twilley Academy of Sales Leadership has officially been accepted as an associate member of...
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Networking competition allows students to make connections
It may seem like neuroscience and sales have nothing in common. Sophomore Diya Thaker dispelled...
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Dr. Michael Rodriguez Named Top 3 Finalist for Teaching Innovation at Marketing Management Association Conference
Dr. Michael Rodriguez, Assistant Professor of Marketing at East Carolina University, was recognized as a Top...
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Professor Represents ECU at LSU Professional Sales Symposium
Dr. Michael Rodriguez, a faculty member of the College of Business at East Carolina University...
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ECU Pirate Sales Club takes top honors at inaugural National Tech-Sales Competition
East Carolina University’s Pirate Sales Club made a standout impression at the inaugural National Tech-Sales...
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COB faculty research highlights how generative AI is transforming sales performance
March 21, 2025 – Dr. Michael Rodriguez, a faculty member at East Carolina University’s College of Business,...
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College of Business hosts inaugural Twilley Sales Challenge
What convinces a consumer to purchase a product or service? Students in East Carolina University’s...
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Twilley Sales Academy students compete in national sales competition
GREENVILLE, N.C. – Four students from the College of Business Twilley Sales Academy recently competed in Selling with...
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Twilley Academy students hit the road for competitions
Two teams from the Pirate Sales Club out of the Twilley Academy of Sales Leadership...
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Twilley students represent, reap awards at sales competition
Students from the Twilley Sales Academy have strong showing (and place) a national sales competition...
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Making the Sale
Richard Twilley invests in ECU to educate sales leaders Richard Twilley ’89 is sold on...
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Academy of Sales Leadership competes in first competition, has strong showing
During a recent sales competition, students from the COB’s Academy of Sales Leadership had a...
Read MoreCurrent Partners Showcase
