October 23, 2015
Marketing Advisory Board Meeting a Success
The Department of Marketing and Supply Chain Management held their annual Marketing Advisory Board meeting on Friday, October 2. Board members that attended were Susan Alt, Vice President, Industry Relations and Public Affairs; Paul Ricciarelli, President, Wall-Lenk Corporation; Sterling Whitley, Vice President Marketing and Sales, Carolina Canners, Inc.; Randy Poindexter, Senior Vice President Marketing, Bojangles’ Restaurants, Inc.; Walter Reid Perkins III, CEO, The Hammock Source; and D. Christopher Douglas, Senior Director of Marketing, iNet Process.
The meeting provided the opportunity to gain industry feedback on issues pertaining to curriculum; student opportunities (such as internships) and interest in the field; and faculty engagement. Two curriculum issues were discussed: an undergraduate Certificate in Sales, and an undergraduate Digital Marketing program.
Class Panel Discussion Post
Marketing Strategy students welcomed Marketing Advisory Board members Susan Alt; Vice President, Industry Relations and Public Affairs; Randy Poindexter, Senior Vice President Marketing, Bojangles’ Restaurants, Inc; and Walter Reid Perkins, CEO, The Hammock Source for a guest panel discussion.
Board members shared their experience and insight on topics that ranged from innovation and sports marketing, to career advice. The panel highlighted the power of networking and that of a handwritten thank you note.
Written By: Dr. Kenneth Anselmi; Department of Marketing & Supply Chain Management