Research

December 2025

COB professor leads study on AI impact on B2B sales

Sales professionals who integrated generative AI (GenAI) into their sales processes reported higher sales effectiveness, administrative efficiency and sales performance, according to a recent study authored by ECU COB professor Dr. Michael Rodriguez, interim director of the Twilley Academy of Sales Leadership. The peer-reviewed article is published […]

 12/3/2025

November 2025

ECU designer receives national honor

Attention to detail with a little flair has an East Carolina University’s College of Business (COB) designer in the national spotlight. COB Visual Arts Specialist Emily Leach received the University […]

 11/13/2025

August 2025

Study investigates perceptions surrounding corruption

Corruption occurs in the business world, but how do people feel about it? That’s the basis of research conducted by College of Business professor Dr. Max Stallkamp and the subject […]

 8/15/2025

December 2023

ECU College of Business Research: navigating farm waste problems

This research examines the concept of gleaning to reduce farm waste and proposes a resource-based Gleaning Innovation Framework which can lead to differentiated consumer products.

 12/5/2023

November 2023

ECU COB Research Spotlight: A longitudinal study of the interplay between team dynamics and media use in virtual teams

The study explores in what ways virtual team media selection changes over time and in what ways these different media choices influence virtual team dynamics and performance differentially over time.

 11/14/2023