Research

February 2026

ECU professors’ research aims to help small businesses

Two East Carolina University College of Business professors are working to create knowledge to empower small business owners and business brokers to make wiser and more fulfilling financial decisions. They […]

 2/19/2026

January 2026

ECU Researchers help local town with marketing plan

The oldest “Nashville” will be getting some new looks, thanks in part to a collaboration with ECU’s College of Business, Thomas Harriot College of Arts and Sciences and the College […]

 1/6/2026

December 2025

COB professor leads study on AI impact on B2B sales

Sales professionals who integrated generative AI (GenAI) into their sales processes reported higher sales effectiveness, administrative efficiency and sales performance, according to a recent study authored by ECU COB professor Dr. Michael Rodriguez, interim director of the Twilley Academy of Sales Leadership. The peer-reviewed article is published […]

 12/3/2025

October 2025

Taillon’s research makes mark in classroom and with consumers

With artificial intelligence (AI) set to play an increasingly significant role in our world, Dr. Brian Taillon wants his students not only to be familiar with the technology but also […]

 10/30/2025

September 2025

COB Research Spotlight: Dr. David Pooser

Every driver is required to have insurance, but how satisfied are they with their insurance carrier? This is a question that Dr. David Pooser seeks to answer about the nearly […]

 9/26/2025

August 2025

Study investigates perceptions surrounding corruption

Corruption occurs in the business world, but how do people feel about it? That’s the basis of research conducted by College of Business professor Dr. Max Stallkamp and the subject […]

 8/15/2025

May 2025

Study reveals how businesses used trade credit to manage financial risk

As the COVID-19 pandemic upended global markets, firms were forced to rethink their financial strategies in the face of unprecedented uncertainty. New research by Thanh Ngo, finance professor in East […]

 5/8/2025

Ragsdale Presents Outstanding Research at a Marketing Conference

On April 1, 2025, Sarah Ragsdale, a student in the Immersive Master of Business Administration program at East Carolina University, presented her Zoom research at the Association of Marketing Theory […]

 5/5/2025

April 2025

ECU Faculty Examine Pandemic’s Lasting Impact on Young Professionals’ Mindsets

The COVID-19 pandemic fundamentally altered how we live and work—and for young professionals, it reshaped core elements of how they think, feel, and engage on the job. New research from […]

 4/15/2025

March 2025

COB faculty research highlights how generative AI is transforming sales performance

March 21, 2025 – Dr. Michael Rodriguez, a faculty member at East Carolina University’s College of Business, recently presented new research at the National Conference in Sales Management (NCSM) that sheds light […]

 3/25/2025