September 27, 2016
Department of Marketing & Supply Chain Management to Hold Research Symposium
The Department of Marketing and Supply Chain Management is holding the first of a series of Research Symposiums on Friday, November 11, 2016.
Dr. Valarie Zeithaml
Dr. Valarie Zeithaml, from the University of North Carolina at Chapel Hill will speak and present her research at 2pm in Bate 1400.
Dr. Zeithaml is widely known for her work in service gaps, customer lifetime value, and service quality. As a result, her work is cited across multiple disciplines and her presentation may be interest to many. The symposium is open to faculty, staff, and students. To view Zeithaml’s bio visit: http://www.kenan-flager.unc.edu/faculty/directory/marketing/valarie-zeithaml
MSCM has planned additional Research Symposiums for February 2017 (Ted Stank), March 2017 (Richard Bagozzi), and October 2017 (Christine Moorman).