SHL Seniors Earn Certification in Hotel Industry Analytics

Seniors in the School of Hospitality Leadership‘s (SHL) hospitality financial management class recently earned the Certification in Hotel Industry Analytics (CHIA) designation. The certification requirements, which are geared to revenue managers, general managers, corporate staff and research professionals, are integrated into the coursework throughout the semester. More than 40 SHL students earned the certification.

CHIA is the only hotel-related certification for industry professionals that is focused on analytics. Jointly offered by the American Hotel & Lodging Educational Institute and STR, it provides recognition of thorough knowledge of the foundational metrics, definitions, formulas and methodologies used by the hotel industry. Core content areas include hotel industry analytical foundations, hotel math fundamentals, property level benchmarking (star reports), and hotel industry performance reports.

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