July 18, 2019
Author! Author!
eCommerce: A Stakeholder Approach, a textbook by the College’s Dr. John Drake, was just published and explores the various stakeholders and work roles central to successful e-commerce initiatives.
Through analysis of the concerns of the manager, the user, the marketer, and the IT professional, the first edition will allow students to develop an appreciation of why key decisions are made and learn how design theory, IT/business strategic alignment, the sales funnel and systems development interact with each other.
“The textbook looks at challenges facing the systems analyst, the SEO specialist, the analytics specialist, and the security professional further, and it challenges students to delve into the complexity and trade-offs involved in real-world website and e-commerce decisions,” said Drake, an associate professor in management information systems. “The included mini-cases, extended cases and hands-on exercises are designed to spark student motivation and thinking.”