SHL professor wins best paper award at international tourism conference

Congratulations to Dr. Jay Lee, an associate professor in the School of Hospitality Leadership.

He and his co-researchers recently won the Best Paper Award at the 92nd TOSOK International Tourism conference for the paper “A consumer decision-making framework for eco-friendly smart-farm restaurants: A combined analysis of Norm Activation Model (NAM) and Theory of Planned Behavior (TPB).”

The conference, co-hosted by the Tourism Science Society of Korea, the Metropolitan City of Busan, and the Busan Tourism Association, was held July 13-15 in Busan, South Korea. During the 3-day conference, 151 research papers and 18 cases were presented.

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