Academy of Sales Leadership competes in first competition, has strong showing

John Chapman and Kennedi Bethea

Students from the COB’s Academy of Sales Leadership recently competed in the Hendrick Automotive Sales Competition in Wilmington, North Carolina.

Eighty students from ECU and UNC- Wilmington participated. ECU brought five students to the competition.

The three-round competition started with each student participating in a role-playing scenario where they had to secure a car deal. Thirty students moved on to the second round and 10 students competed in the final round.

How did the COB AoSL do in its first competition? Kennedi Bethea, a supply chain management and marketing major, took third place and a prize of $3,000. Bethea is currently on the conduct board of the East Carolina Ambassadors, a member of the American Marketing Association, and the vice president of membership for the ECU chapter of the Institute of Supply Chain.

Other COB students competing in the competition included Rodney Bonilla Gonzalez, Nathan Buntoum, William Dong, and Abby Gelband.

According to John Chapman, AoSL director, the COB students have been practicing for the competition since spring break. The Hendrick sales competition marked the first competition the AoSL participated in.

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