School of Hospitality Leadership Seniors Earn National Designation

Students in the School of Hospitality Leadership’s HMGT 4650 Financial Management course earned their Certification in Hotel Industry Analytics (CHIA) this semester. The program is geared to revenue managers, general managers, corporate staff, and research professionals.

The Certification in Hotel Industry Analytics (CHIA) is the only hotel-related certification for industry professionals focused on analytics. Jointly offered by the American Hotel & Lodging Educational Institute (AHLEI) and STR (Smith Travel Research) it provides recognition of thorough knowledge of the foundational metrics, definitions, formulas, and methodologies used by the hotel industry (https://www.ahlei.org/CHIA/). Core content areas include: Hotel Industry Analytical Foundations, Hotel Math Fundamentals, Property Level Benchmarking (STAR Reports), and Hotel Industry Performance Reports.

Dr. Robert M. O’Halloran, the instructor for this course, has participated in the program since its inception and ECU’s School of Hospitality Leadership students have traditionally been very successful in the certification process. This semester, 100% of the students in the course earned the distinction of passing the national examination and earning the designation.

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