Recent Posts

September 2025

College of Business celebrates record $1.2 million in scholarships

The East Carolina University College of Business (COB) celebrated a record $1.2 million in scholarships during its Scholarship Awards Ceremony on Sept. 18 in the Main Campus Student Center.  The […]

9.26.2025

Dr. Michael Rodriguez Named Top 3 Finalist for Teaching Innovation at Marketing Management Association Conference

Dr. Michael Rodriguez, Assistant Professor of Marketing at East Carolina University, was recognized as a Top 3 Finalist for the Teaching Innovation Award at the prestigious Marketing Management Association (MMA) Fall Educators’ Conference, […]

9.26.2025

COB Research Spotlight: Dr. David Pooser

Every driver is required to have insurance, but how satisfied are they with their insurance carrier? This is a question that Dr. David Pooser seeks to answer about the nearly […]

9.26.2025

ECU AMA and ALPFA Reach A Milestone With Record Student Participation

ECU’s American Marketing Association partnered with the Association of Latino Professionals for America (ALPFA) for a powerful and engaging collaboration event featuring Jenny Gomez, CEO of Kitché Marketing Agency, who shared her story and insights The meeting was sponsored and catered by […]

9.26.2025

Bureau of Business Research to assist with health care survey

This fall, the Wilson Chamber of Commerce is partnering with ECU’s Bureau of Business Research (BBR) to launch the inaugural Business Healthcare Landscape Survey across communities in Wilson. Dr. Jason […]

9.15.2025

Meet the Firms unites students, accounting firms

Over 30 public accounting firms, private companies and government agencies came together over 200 East Carolina University College of Business students at Meet the Firms on Sept. 9 in Harvey […]

9.11.2025

ECU Instructor Brings Virtual Reality Leadership Lessons to Global Week at ESAN University

In August, East Carolina University College of Business instructor Tracy Ginn traveled to Peru to teach at ESAN University’s Global Week, an international program that brings together faculty and students […]

9.9.2025

Newell to assist with N.C. high school marketing curriculum development

A cold email has evolved as a way for East Carolina University College of Business (COB) teaching instructor Dana Newell to make a difference in the lives of North Carolina […]

9.9.2025

August 2025

Twilley Academy of Sales names new interim director

East Carolina University’s College of Business has appointed Dr. Michael Rodriguez, Twilley Academy of Sales leadership fellow and assistant professor of marketing, as interim director of the Twilley Academy of […]

8.25.2025

Regional professionals complete leadership microcredential program

Twelve eastern North Carolina professionals gathered in the Isley Innovation Hub on Aug. 15 to celebrate the completion of the 21st Century Leadership microcredential program, a series of workshops designed […]

8.19.2025