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March 2025

COB faculty research highlights how generative AI is transforming sales performance

March 21, 2025 – Dr. Michael Rodriguez, a faculty member at East Carolina University’s College of Business, recently presented new research at the National Conference in Sales Management (NCSM) that sheds light […]

3.25.2025

ECU College of Business professor delivers keynote at 2025 UNC Finance Conference

Dr. Cal Christian, PhD, CPA, professor and department chair of accounting in East Carolina University’s College of Business, served as the keynote speaker at the 37th Annual UNC System Finance […]

3.25.2025

ECU’s Isley Innovation Hub hosts event on prosthetic innovation and athletic activity

The Isley Innovation Hub hosted an engaging event on Thursday, March 20, titled Innovations in Prosthetic Design and Considerations for Athletic Activity. The event featured a panel of expert clinicians, including […]

3.25.2025

ECU SAM Club shines at national conference, brings home multiple awards

The ECU SAM (Society for Advancement of Management) Club, in the COB’s Department of Management, had a successful trip to the SAM International Business Conference in Tallahassee, Florida. The event took place […]

3.25.2025

NP Summit Strengthens Local Nonprofits through Workshops and Networking

Greenville, N.C. (March 7, 2025) – The College of Business (COB) at ECU in collaboration with the United Way Inner Banks, successfully launched the inaugural NP Summit on March 7, 2025, at the […]

3.18.2025

Middle Schoolers Dive into MIS at COB STEM Events

On February 13 and February 28, Brenda Killingsworth and April Reed, professors in the COB’s Department of Management Information Systems, hosted their annual MIS STEM events for the 2024-2025 school […]

3.18.2025

School of Hospitality Leadership Alumna Spotlight: Emily Willis

I graduated from the ECU School of Hospitality Leadership in 2022 with a concentration in event management. After graduating, I joined the Economic Development Partnership of North Carolina (EDPNC) as […]

3.17.2025

WITN Interviews Rowe for Leading Manufacturing Workshop

GREENVILLE, N.C. – March 3, 2025 – Dr. Jason Rowe, Associate Professor of Marketing and Supply Chain Management and Director of the Bureau of Business Research at ECU’s College of Business, was recently spotlighted […]

3.3.2025

Twilley Sales Academy students compete in national sales competition

GREENVILLE, N.C. – Four students from the College of Business Twilley Sales Academy recently competed in Selling with the Bulls, a national sales competition hosted by the University of South Florida’s Muma College of […]

3.3.2025

Office of Expert Services and Cunanan Center Host Inaugural Chamber Day

GREENVILLE, N.C. – February 2025 – The Office of Expert Services (OES) and the Cunanan Center for Professional Success at East Carolina University’s (ECU) College of Business hosted the first Chamber Day, a roundtable discussion designed to strengthen […]

3.3.2025