Jenna Seung Hyun Lee

Seung Hyun “Jenna” Lee is a professor in the School of Hospitality Leadership at East Carolina University. She earned her Ph.D. in Hospitality Management from the University of Central Florida and holds both M.S. and B.S. degrees in Hospitality Management from the University of Nevada, Las Vegas.

Before entering academia in 2010, Dr. Lee gained industry experience in the lodging, food and beverage, and airline sectors. At East Carolina University, she teaches a range of undergraduate and graduate courses, including Hospitality Law, Current Issues in Hospitality Management, Hospitality Marketing, and graduate-level seminars.

Dr. Lee’s research focuses on decision-making, revenue management, value perception, lodging operations, social media, and hospitality education. She has published 55 double-blind, peer-reviewed journal articles.

She served as Director of Research for the International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) from 2020 to 2022 and currently chairs ICHRIE’s Conference Submission Review Committee.