Eighteen people pose on a staircase, wearing medals and white stoles.

Immersive Master of Business Administration

The Immersive Master of Business Administration (IMBA) at The Thomas D. Arthur Graduate School of Business is an intensive, comprehensive pathway designed to equip high-achieving undergraduates with meaningful business experience.

The curriculum contains the same core courses required of all ECU MBA students and culminates with an immersive internship experience with an eastern North Carolina company.

Let’s get going!

Now is the time to join a cohort-based learning environment that brings together high-performing students from varying backgrounds.  You will progress together through the Immersive Master of Business Administration pathway in one academic year, creating a strong network that will support you beyond graduation.  Classes are delivered face-to-face by select faculty over two semesters, then you will take that classroom knowledge to your internship. We will match you with a company looking to fill leadership training programs and management-track positions.  To prepare you, your coursework will be complemented by leadership training workshops, professional networking, and volunteer projects. You will be part of a pathway that aligns with ECU’s mission to be future-focused and innovation-driven.

We have your dream job. You are the dream talent.

For more information, contact Leonard Mansfield, IMBA advisor, mansfieldl16@ecu.edu | 252-328-6970.

Attend an Information Session

Fall Information Session dates coming soon. 

Application Information

To apply for the Immersive MBA (IMBA) pathway, students must first be admitted to the MBA program. Once admitted, applicants will complete a supplemental IMBA application through ECUAward. If you have previously submitted a scholarship application via ECUAward, please review your saved responses carefully, as all submitted information will be considered during the IMBA review process.
The supplemental IMBA application includes the following components:

  • Personal Statement
  • YouTube Video Statement
  • One Letter of Reference from a faculty member

Review the supplemental IMBA application in ECUAward for detailed instructions and guidance on each component.