Judy A. Siguaw, Professor
Department of Marketing and Supply Chain Management
College of Business
East Carolina University
Greenville, NC 27858-4353
Judy A. Siguaw is a Professor in the Department of Marketing and Supply Chain Management. Previously, she served as Associate Dean of Research and Faculty Development in the College of Business from 2016 to April 2021 and as Dean of the College of Human Ecology at East Carolina University from January 2009 to July 2015. Prior to that role, she was a Professor of Marketing in the School of Hotel Administration at Cornell University and she was also the founding Dean of Cornell-Nanyang Institute of Hospitality Management in Singapore.
Dr. Siguaw earned her doctorate in 1991 from Louisiana Tech University. She has published over 60 journal articles including those appearing in the Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of International Business Studies, Journal of Strategic Marketing, Industrial Management, Journal of Business Ethics, Journal of Travel Research and the Cornell Hotel and Restaurant Administration Quarterly. She is co-author of Achieving Success through Innovation: Cases and Insights from the Hospitality, Travel, and Tourism Industry; Hospitality Sales: Selling Smarter; American Lodging Excellence: The Key To Best Practices in The U.S. Lodging Industry; Exploring Best Practices in the Hospitality Industry in Asia; and Introducing LISREL. In addition, she is a contributor to four other books. She is the author/co-author of over 30 national and international conference papers and has been an invited speaker at numerous domestic and international conferences. She is the recipient of a prestigious Marketing Science Institute research award, a Chartered Institute of Marketing award, a Jane Fenyo Award from the Academy of Marketing Science, research fellowships, a CIBER travel award from Duke University, a grant from American Express and the American Hotel Foundation and eleven university research grants. Furthermore, Dr. Siguaw has been twice listed in Who’s Who Among America’s Teachers, has been awarded the Chancellor’s Excellence in Teaching Award, and twice named Outstanding Educator by Merrill Presidential Scholars. Under her leadership, the Lucille W. Gorham Intergenerational Community Center won the regional award from the W. K. Kellogg Foundation for Engagement and the national C. Peter Magrath Award for community engagement. She has been quoted in the Wall Street Journal and the New York Times, as well as other media outlets.
Dr. Siguaw served as the faculty advisor for the Cornell student chapter of Hotel Sales and Marketing Association International (HSMAI) for seven years and served a six-year term as a trustee on the HSMAI Foundation Board. She was on the regional founding board of HSMAI in Asia and served as President of this body from 2005-2008. She served on the board of directors for the Association of Public and Land-grant Universities (APLU) Board on Human Sciences from2011-2015. Currently, she is a member of the City of Greenville Redevelopment Commission. In addition, she holds memberships with the American Marketing Association, Academy of Marketing Science, Phi Kappa Phi National Scholastic Society, and Beta Gamma Sigma Honorary Scholastic Society as well as other associations.