Marketing & Supply Chain Management Research

Marketing & Supply Chain Management Research


Mai, E., Taillon, B. J., & Haytko, D. L. (2023). Consumer intentions to get the COVID-19 vaccine: A protection motivation theory explanation. Journal of Behavioral Studies in Business, 13, 1-18.

Nichols, B. S., Kirchoff, J. F., Confente, I., & Stolze, H. (2023). When brands behave badly: Signaling and spillover effects of unethical behavior in the context of triple bottom line of sustainability. Journal of Product and Brand Management, 1-19.

Tran, T. P., Sen, S., & Steenburg, E. V. (2023). This ad’s for you: How personalized SNS advertisements affect the consumer-brand relationship. Journal of Consumer Marketing, 40(4), 458-469.

Tran, T. P., Wen, C., & Gugenishvili, I. (2023). Exploring the relationship between trusts, likability, brand loyalty, and revisit intentions in the context of Airbnb. Journal of Hospitality and Tourism Technology.


Dellana, S. A., Rowe, W. J., & Liao, Y. (2022). A scale for measuring organizational risk management maturity in the supply chain. Benchmarking: An International Journal, 29(3), 905–930.

Ellis, D. F. (2022). Demographic, economic and geographical factors associated with uptake of the earned income tax credit. Journal of Policy Practice Research. 3(1), 241-258.

Falasca, M., Dellana, S. A., Rowe, W. L., & Kros, J. F. (2022). Counterfeiting activities in manufacturing versus service organizations. International Journal of Applied Logistics, 12(1), 1–24.

Falasca, M., Dellana, S., Rowe, J., & Kros, J. (2022). The impact of counterfeit risk management on healthcare supply chain performance- an empirical analysis. International Journal of Productivity and Performance Management. 71(1), 3078-3099.

Hoang, H. T., Ho, K., Tran, T. P., & Le, T. M. (2022). The extension of animosity model of foreign product purchase: Does country of origin matter? Journal of Retailing and Consumer Services, 64, 102758.

Kirchoff, J. F., & Falasca, M. (2022). Environmental differentiation from a supply chain practice view perspective. International Journal of Production Economics. 244.

Lanier, P., Afonso, W., Chung, G., Bryant, K., Ellis, D., Coffey, A., Brown-Graham, A., & Verbiest, S. (2022). Demographic, economic, and geographic factors associated with uptake of the earned income tax credit. Journal of Policy Practice and Research, 3, 241–258.

Mai, E., Haytko, D. L., & Taillon, B. J. (2022). How advertisements mixing black and white actors affect consumer intent. Journal of Advertising Research. 62(1), 252-270.

Mai, E., Taillon, B. J., & Haytko, D. L. (2022). The impacts of information factors and health beliefs on attitudes towards social distancing behavior during COVID-19. Journal of Marketing Management. 37(1), 1933-1953

Mai, E., & Liao, Y. (2022). The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform: An expectancy-value theory perspective. Journal of Business & Industrial Marketing, 37(7), 1389–1401.

Mai, E., Ketron, S. (2022). How retailer ownership of vs. collaboration with sharing economy apps affects anticipated service quality and value co-creation. Journal of Business Research. 140(1), 684-692.

Omar, A., Kirchoff, J. F., Russo, I., & Gligor, D. M. (2022). Understanding the dynamics of global supply chain sustainability initiatives: The role of institutional distance from the buyer’s perspective. Journal of Purchasing and Supply Management, 28(4), 100792.

Paul, R. C., Swart, W. W., & Macleod, K. R. (2022). A scale for measuring relative proximity of transactional distance. Distance Education, 1-19.

Swart, W. W., MacLeod, K. R., Mai, E., & Haytko, D. L. (2022). Resiliency during covid-19 disruption: Flipped versus traditional classrooms. Journal of Instructional Pedagogies. 27(1), 1-20.

Taillon, B. J., Mai, E., & Haytko, D. L. (2022). Risky business: Consumer attitudes, perceptions, and consumption behaviors during covid-19. Basic and Applied Social Psychology, 44(2), 47–65.

Tran, T. P., Gugenishvili, I., & Muldrow, A. (2022). Enhancing brand equity in branded apps: A hedonic and utilitarian motivation´s perspective. Journal of Marketing Communications, 1–26.

Tran, T. P., Furner, C. P., & Gugenishvili, I. (2022). The effects of task service fit on brand loyalty. International Journal of E-services and Mobile Applications, 14(1), 1–19.

Tran, T. P., Ho, B., Le, T., & Hoang, H. (2022). The extension of animosity model of foreign product purchase: Does country of origin matter? Journal of Retailing and Consumer Services, 64, 102758.

Tran, T., Taylor, D., & Wen, C. (2022). Value co-creation through branded apps: enhancing perceived quality and brand loyalty. Journal of Research in Interactive Marketing, 1–19.

Zemanek Jr, J. E. (2022). Academic theories supporting salesforce. Pathways to Research in Business and Economics, 13(1).

Zimon, D., Madzik, P., Dellana, S. A., Sroufe, R., Ikram, M., & Lysenko-Ryba, K. (2022). Environmental effects of ISO 9001 and ISO 14001 management system implementation in SSCM. The TQM Journal, 34(3), 418–447.


Hamilton, C., Swart, W. W., & Stokes, G. (2021). Developing a measure of social, ethical, and legal content for intelligent cognitive assistants. Strategic Innovation and Sustainability, 16(1), 37.

Haytko, D. L. (2021). The future looks good: A picture from marketing scholars of where we go from here. Journal of Marketing Theory and Practice, 29(1-2), 1-2.

Haytko, D. L., & Wright-Isak, C. (2021). The value of advertising education in a business school environment. Journal of Instructional Pedagogies, 25, 1–12.

Hyman, M. R., Zhou, W., Taillon, B. J., & Steiner, S. D. (2021). Self-customizable online courses: One size does not fit all. Journal of Higher Education Theory and Practice, 21(3), 12-20.

Lemken, R. K., & Siguaw, J. A. (2021). The use of interest-inventory surveys in MBA marketing education: improving student team effectiveness. Journal of Marketing Education, 43(1), 75–90.

Lemken, R. K., & Anderson, M. H. (2021). Tracing the influence of James March’s most cited works: an empirical approach using historical analysis of co-citation contexts. The Journal of Management History, 28(1), 107–133.

Li, Y., Liao, Y., & Li, J. (2021). An exploratory study on workforce engagement of direct selling independent sales representatives. International Journal of Logistics Economics and Globalization, 8(4), 331.

Ngo, T., Mai, S., Siguaw, J., & Jory, S. (2021). The contribution of managerial ability on customer satisfaction: an empirical investigation. Journal of Strategic Marketing, 1–27.

Rew, D., Siguaw, J. A., & Sheng, X. (2021). Service productivity, satisfaction, and the impact on service firm performance. Services Marketing Quarterly, 41(4), 344–357.

Robbins, T. R. (2021). An assessment of the IHME Covid-19 model: US fatalities in 2020. American Journal of Management, 21(2), 2.

Robbins, T. R. (2021). Multi-attempt quizzes in an MBA level statistics course. Decision Sciences Journal of Innovative Education, 19(2), 129–149.

Robbins, T. R. (2021). The impact of mobile order ahead apps on QSR queuing. The Journal of Strategic Innovation and Sustainability, 16(2), 2.

Siguaw, J. A., Mai, E., & Sheng, X. (2021). Word-of-mouth, servicescapes and the impact on brand effects. SN Business & Economics, 1(1), 15–40.

Swart, W. W., & MacLeod, K. R. (2021). Evaluating learning space designs for flipped and collaborative learning: A transactional distance approach. Education Sciences, 2021(11), 1–18.

Swart, W. W., MacLeod, K. R., Wengrowicz, N., & Paul, R. C. (2021). Flipped classrooms and Covid-19 disruption: Empirical results. Journal of Higher Education Theory and Practice, 21(3), 131–143.

Tran, T. P., May, M., & Kowalczyk, C. M. (2022). Understanding key factors motivating customers to purchase brands via brand apps: A service dominant logic perspective. Services Marketing Quarterly, 43(1), 67-86.


Anderson, M. H., & Lemken, R. K. (2020). Citation context analysis as a method for conducting rigorous and impactful literature reviews. Organizational Research Methods, online first.

Aryal, A., Liao, Y., Li, B., & Nattuthurai, P. (2020). The emerging big data analytics and IoT in supply chain management: A systematic review. Supply Chain Management: An International Journal, 25(2), 141–156.

Dellana, S., Kros, J. F., Falasca, M., & Rowe, W. J. (2020). Risk management integration and supply chain performance in ISO 9001-certified and non-certified firms. International Journal of Productivity and Performance Management, 69(6), 1205-1225.

Kros, J. F., Falasca, M., Dellana, S. A., & Rowe, W. J. (2020). Mitigating counterfeit risk in the supply chain: an empirical study. The TQM Journal, 32(5), 983–1002.

Liao, K., Deng, X., Liao, Y., & Zhang, Q. (2020). Supplier empowerment: Mediating situational factors and perceived performance. Journal of Purchasing and Supply Management, 26(3).

Liao, Y. (2020). An integrative framework of supply chain flexibility. International Journal of Productivity and Performance Management, 69(6), 1321-1342.

Sheng, X., Felix, R., Saravade, S., Siguaw, J. A., Ketron, S., Kreitz, K., & Duchowski, A. (2020). Sight unseen: The role of online security indicators in visual attention to online privacy information. Journal of Business Research, 111, 218–240.

Swart, W. W., & MacLeod, K. R. (2020). Flipping online analytics classes: achieving parity with their face-to-face counterparts. Decision Sciences Journal of Innovative Education, 18(1), 119–137.

Swart, W. W., & Siguaw, J. A. (2020). The transformational impact of intense teamwork experiences on team member psychometrics: An exploratory study. American Journal of Management, 20(1), 126–146.

Swart, W. W., & Siguaw, J. A. (2020). The transformational impact of intense virtual teamwork experiences on team member psychometrics: An exploratory study. American Journal of Management, 20(1), 126–146.

Tran, T. P., Guzman, F., Paswan, A., & Blankson, C. (2020). National versus private brand: A regulatory focus perspective. Journal of Retailing and Consumer Services. 57,

Tran, T. P., Lin, C., Baalbaki, S., & Guzmán, F. (2020). How personalized advertising affects equity of brands advertised on facebook? A mediation mechanism. Journal of Business Research, 120, 1-15

Wu, Q., Liao, Y., Liao, K., & Li, B. (2020). Optimization evaluation on material distribution systems: From the perspective of automobile manufactures. International Journal of Technology, Policy and Management, 20(2), 104-115.

Zimon, D., & Dellana, S. (2020). A longitudinal exploratory study of ISO 9001 certification abandonment in small- and medium-sized enterprises. The International Journal of Quality & Reliability Management, 37(1), 53-67.


Clark, R. A., Haytko, D. L., Hermans, C. M., & Simmers, C. S. (2019). Social influence on green consumerism: Country and gender comparisons between China and the United States. Journal of International Consumer Marketing, 31(3), 177–190.

Killian, G., McClure, T., Hollenbeck, C., Hulland, J., & Haytko, D. L. (2019). The self In online communities: protecting and promoting the ego. Journal of Management and Marketing Research, 23, 1–26.

Kirchoff, J. F. (2019). How to assess risks in a globalized supply chain. SupplyChainDive, 1-4.

Kirchoff, J. F., Nichols, B. S., & Rowe, W. J. (2019). The impact of functional integration on perceived risk and consumer-based brand equity. Journal of Strategic Marketing, 27(2), 136–150.

Kros, J. F., & Pritchard, R. (2019). Consider vending for service supplies. Fixed Ops Magazine, 40–43.

Kros, J. F., Kirchoff, J. F., & Falasca, M. (2019). The impact of buyer-supplier relationship quality and information management on industrial vending machine benefits in the healthcare industry. Journal of Purchasing and Supply Management, 25(3).

Kros, J. F., Liao, Y., Kirchoff, J. F., & Zemanek, J. E. (2019). Traceability in the supply chain. International Journal of Applied Logistics, 9(1), 1–22.

Lemken, R. K., & Anderson, M. H. (2019). An empirical assessment of the influence of March and Simon’s organizations: The realized contribution and unfulfilled promise of a masterpiece. Journal of Management Studies, 56(8), 1537–1569.

Liao, Y., & Li, Y. (2019). Complementarity effect of supply chain competencies on innovation capability. Business Process Management Journal, 25(6), 1251-1272.

Lin, C., Rai, D., & Tran, T. P. (2019). CEO change and the perception of enhanced product: An implicit theory perspective. The Journal of Consumer Marketing, 36(5), 677-691.

MacLeod, K. R., Swart, W. W., & Paul, R. C. (2019). Continual improvement of online and blended courses using relative proximity theory. Decision Science Journal of Innovative Education, 17(1), 53–75.

Nichols, B. S., Stolze, H., & Kirchoff, J. F. (2019). Spillover effects of supply chain news on consumers’ perceptions of product quality: An examination within the triple bottom line. Journal of Operations Management, 65(6), 536-559.

Robbins, T. R. (2019). A learning curve‐based assembly game. Decision Sciences Journal of Innovative Education, 17(4), 344-362.

Robbins, T. R. (2019). A multipart project planning and tracking exercise. Decision Sciences Journal of Innovative Education, 17(2), 104-125.

Robbins, T. R. (2019). Evaluating the performance of the erlang models for call centers. International Journal of Applied Science and Technology, 9(1), 1-12.

Sheng, X., Simpson, P. M., & Siguaw, J. A. (2019). Emotions, deliberations and end-of-life products. Psychology & Marketing, 36(7), 659–674.

Siguaw, J. A., Mai, E., & Wagner, J. A. (2019). Expanding servicescape dimensions with safety: An exploratory study. Services Marketing Quarterly, 40(2), 123–140.

Simmers, C. S., Clark, R. A., & Haytko, D. L. (2019). The influence of attractiveness and expertise on celebrity endorsement efficacy: A cross-cultural study. Journal of International Business and Cultural Studies, 12, 1–20.

Swart, W. W., O’Dor, R., Siguaw, J. A., & Karriker, J. H. (2019). Contextualized leadership development: The concurrent enhancement of leadership qualities and subject matter expertise. International Leadership Journal, 11(3), 3–34.

Taillon, B. J., & Huhmann, B. A. (2019). Strategic consequences of self-service technology evaluations. Journal of Strategic Marketing, 27(3), 268-279.


Dellana, S. A., & Kros, J. F. (2018). ISO 9001 and supply chain quality in the USA. International Journal of Productivity and Performance Management, 67(2), 297–317.

Falasca, M., & Kros, J. F. (2018). Success factors and performance outcomes of healthcare industrial vending systems: An empirical analysis. Technological Forecasting & Social Change, 126, 41-52.

Haytko, D. L., Clark, R. A., Hermans, C. M., & Parker, R. S. (2018). Examining the dimensionality in global attitudes toward advertising: A comparison of perceptions of Chinese and United States consumers. Journal of International Consumer Marketing, 30(2), 85–97.

Robbins, T. R. (2018). Complexity and flexibility in call center scheduling models. International Journal of Business and Social Science, 8(12), 12.

Swart, W. W. (2018). Teaching for the knowledge economy. Stcknotes, 8–9.

Wengrowicz, N., Swart, W., Paul, R., MacLeoad, K., & Dori, D. (2018). Student’s collaborative learning attitudes and their satisfaction with online collaborative case-based courses. American Journal of Distance Education, 32(4), 283–300.


Adimora, A. A., Goldmon, M. V., Coyne-Beasley, T., Ramirez, C. B., Thompson, G. A., Ellis, D., Stevenson, J. L., Williams, J. M., Howard, D. L., & Godley, P. A. (2017). Black pastors’ views on preaching about sex: Barriers, facilitators, and opportunities for HIV prevention messaging. Ethnicity & Health, 24(5), 560–574.

Falasca, M., & Kros, J. F. (2017). Enablers and performance outcomes of healthcare industrial vending system success: An empirical analysis. Technological Forecasting and Social Change, 126, 41–52.

Haytko, D. L., Clark, R. A., & Zboja, J. J. (2017). A push or a nudge: Understanding consumer perceptions of sales pressure. Rutgers Business Review, 2, 186–190.

Hood, K., Kowalczyk, C. M., Hopkins, C., & Padgett, D. (2017). A multi-method approach to understanding behavior change. The case of texting and driving. Expert Journal of Marketing, 5(2), 78–91.

Robbins, T. R., & Zemanek, J. E. (2017). UFC pay-per-view buys: The power of the celebrity fighter. Innovative Marketing, 13(4), 35–46.

Sheng, X., Simpson, P. M., & Siguaw, J. A. (2017). Communities as nested servicescapes. Journal of Service Research, 20(2), 171–187.

Siguaw, J. A., Sheng, X., & Simpson, P. M. (2017). Biopsychosocial and retirement factors influencing satisfaction with life: New perspectives. International Journal of Aging & Human Development, 85(4), 332–353.

Swart, W. W., & Wengrowicz, N. (2017). Factors influencing student decisions to recommend flipped courses. Journal of Supply Chain and Operations Management, 15(2), 242–259.

Tran, T. P. (2017). Personalized ads on Facebook: An effective marketing tool for online marketers. Journal of Retailing and Consumer Services, 39, 230–242.

Tran, T. P., Khanh, N., Quang, L., Truc, T., & H., Hung. (2017). Application and validation of a consumer ethnocentrism scale in a young Vietnamese market segment. Journal of Global Scholars of Marketing Science, 27(1), 60–77.

Zboja, J. J., Clark, R. A., & Haytko, D. L. (2017). An offer you can’t refuse: Consumer perceptions of sales pressure. Journal of the Academy of Marketing Science, 44(6), 806–821.


Ashley, C., Oliver, J., & Zemanek Jr., J. E. (2016). Trial-attitude formation in green product evaluations. Atlantic Marketing Journal, 5(1), 35-61.

Bals, L., Kirchoff, J. F., & Foerstl, K. (2016). Exploring the reshoring and insourcing decision-making process: Toward an agenda for future research. Operations Management Research, 9(3), 102–116.

Dellana, S., & David, W. (2016). Survival analysis of supply chain financial risk. Journal of Risk Finance, 17(2), 130–151.

Falasca, M., Kros, J. F., & Nadler, S. S. (2016). Performance outcomes and success factors of industrial vending solutions. International Journal of Operations and Production Management, 36(10), 1359–1381.

Foerstl, K., Kirchoff, J. F., & Bals, L. (2016). Towards a unified conceptualization of reshoring and insourcing decisions and directions for future research. International Journal of Physical Distribution & Logistics Management, 46(5), 492–515.

Kirchoff, J. F., Omar, A., & Fugate, B. S. (2016). A behavioral theory of sustainable supply chain management decision making in non-exemplar firms. Journal of Supply Chain Management, 52(1), 41–65.

Kirchoff, J. F., Tate, W. L., & Mollenkopf, D. A. (2016). The impact of strategic organizational orientations on green supply chain management and firm performance. International Journal of Physical Distribution & Logistics Management, 46(3), 3.

Kline, C., Joyner, L. E., Kirchoff, J. F., Crawford, A., & Jillcott, P. (2016). Gaps and barriers along the North Carolina agri-food value chain. British Food Journal, 118(2), 301–317.

Mahmoud, M. A., Blankson, C., Owusu-Frimpong, N., Nwankwo, S., & Trang, T. P. (2016). Market orientation, learning orientation and business performance: The mediating role of innovation. International Journal of Bank Marketing, 34(5), 623–648.

Meinlschmidt, J., Foerstl, K., & Kirchoff, J. F. (2016). The role of absorptive and desorptive capacity in sustainable supply management – A longitudinal analysis. International Journal of Physical Distribution & Logistics Management, 46(2), 2.

Rowe, W. J., & Skinner, S. J. (2016). Delegating slotting allowance authority to the sales force. Industrial Marketing Management, 57, 159-165.

Rowe, W. J., Chullen, C. L., & Kirchoff, J. F. (2016). The impact of customer motivation on the customer-salesperson relationship. S.A.M. Advanced Management Journal, 81(4), 23.

Sheng, X., Siguaw, J. A., & Simpson, P. M. (2016). Servicescape attributes and consumer well-being. Journal of Services Marketing, 30(7), 676–685.

Simpson, P. M., Siguaw, J. A., & Sheng, X. (2016). Tourists’ life satisfaction at home and away: A tale of two cities. Journal of Travel Research, 55(2), 161–175.

Swart, W., & MacLeod, K. (2016). Searching for socrates: How to engage online students. Journal of Systemics, Cybernetics and Informatics, 14(4), 4.

Swart, W., Wengrowicz, N., & Wuensch, K. L. (2016). Using transactional distances to explore student satisfaction with group collaboration in flipped learning. International Journal of Informations and Operations Management Education, 6(1), 1.

Swart, W., & Wuensch, K. (2016). Flipping quantitative classes: A triple win. Decision Sciences Journal of Innovative Education, 14(1),1.

Tran, T. P., Roswinanto, W., Yunus, E. N., & Kurnia, P. R. (2016). Compensatory solution: Can it save a company from a service failure? Services Marketing Quarterly, 37(2), 80–97.

West, D., & Dellana, S. (2016). Linking service structural design to service profitability: A US airline industry study. Operations Management Research, 9(3), 22–34.


Chen, H., Zemanek, J. E., Mai, E. S., & Tian, Y. (2015). Relationship flexibility in a 3PL context: Impacts of network embeddedness, guanxi, and explicit contract. Journal of Marketing Channels, 22(4), 253–264.

Chullen, C., Rowe, J., & Zemanek, J. (2015). Illusion of control: Theoretical perspective on power-dependence relationships. International Journal of Business and Management, 10(6).

Falasca, M., Kros, J. F., & Kirchoff, J. F. (2015). Industrial vending machines dispense sweet inventory. Distribution Business Management Journal, 18, 67–70.

Hall, C., Kauffman, P., DeUrquidi, K., Wuensch, K., & Swart, W. (2015). Aptitude and personality traits in retention of engineering students. Journal of Engineering Education, 104(2), 2.

Huang, A. H., Chen, K., Yen, D. C., & Tran, T. P. (2015). A study of factors that contribute to online review helpfulness. Computers in Human Behavior, 48, 17–27.

Krueger, J. C., & Haytko, D. L. (2015). Nonprofit adaptation to web 2.0 and digital marketing strategies. Journal of Technology Research, 6, 1–17.

Liao, Y., & Barnes, J. (2015). Knowledge acquisition and product innovation flexibility in SMEs. Business Process Management Journal, 21(6), 1257–1278.

Liao, Y., & Marsillac, E. (2015). External knowledge acquisition and innovation: The role of supply chain network-oriented flexibility and organizational awareness. International Journal of Production Research, 53(18), 5437–5455.

Paul, R. C., Swart, W., Zhang, A., & MacLeod, K. R. (2015). Revisiting Zhang’s scale of transactional distance: refinement and validation using structural equation modeling. Distance Education, 28(3), 3.

Robbins, T. R. (2015). Experienced based routing in call center environments. Service Science, 7(2), 132–148.

Tran, T. P., Blankson, C., & Roswinanto, W. (2015). Market orientation: An option for universities to adopt? International Journal of Nonprofit and Voluntary Sector Marketing, 20(4), 347–365.


Dellana, S., & Kros, J. F. (2014). An exploration of quality management practices, perceptions and program maturity in the supply chain. International Journal of Operations and Production Management, 34(6), 786–806.

Haytko, D. L., Parker, R. S., Motley, C. M., & Torres, I. M. (2014). Body image and ethnicity: A qualitative exploration. Journal of Management and Marketing Research, 17, 1–20.

Moore, M. E., Zemanek, J. E., Chullen, C. L., & Workman, L. D. (2014). Brand name ethics as a marketing concern: A narrative inquiry of the Washington Redskins’ debate. Innovative Marketing, 10(4), 7-15.

Nadler, S. S., & Kros, J. F. (2014). Logistics regression approach to predicting truck driver turnover. International Journal of Applied Logistics, 5(1), 15–32.

Nadler, S. S., Kros, J. F., & Voss, M. D. (2014). Managerial motivations and the use of hedging in supply chain management. International Journal of Business Disciplines, 25(2), 69–79.

Rowe, W. J., & Zemanek, J. E. (2014). Chevrolet and Manchester united: A transformational sponsorship in a traditional industry. Innovative Marketing, 10(1), 40-48.

Rowe, W. J., Seevers, M. T., & Zemanek, J. E. (2014). Salesperson slotting allowance authority in manufacturer-retailer negotiations. Journal of Marketing Channels, 21(4), 232-241.

Schaefer, A., & Haytko, D. L. (2014). Corporate partnering for role play competitions in an advanced selling course. Journal of Instructional Pedagogies, 14, 1–8.

Seevers, M. T., Rowe, W. J., & Skinner, S. J. (2014). Praise in public, criticize in private? An assessment of performance feedback transparency in a classroom setting. Marketing Education Review, 24(2), 85-100.

Sheng, X., Siguaw, J. A., & Simpson, P. M. (2014). U. S. winter migrants’ park community attributes: An importance-performance analysis. Tourism management, 43, 55–67.

Siguaw, J. A., Gassenheimer, J., & Hunter, G. L. (2014). Consumer co-creation and the impact on intermediaries. International Journal Physical Distribution & Logistics Management, 44(1/2), 6–22.

Swart, W., MacLeod, K., Paul, R., Zhang, A., & Gagulic, M. (2014). Relative proximity theory – Measuring the gap between actual and ideal on-line course delivery. American Journal of Distance Education, 28(4), 222–240.

Taylor, E. C., Moore, M. E., Chullen, C. L., & Zemanek, J. E. (2014). Tribalism among US-based premier league supporters groups: A tribal marketing perspective. Innovative Marketing, 10(2), 47-57.


Das, K., & Dellana, S. A. (2013). A quality and partnering-based model for improving supply chain performance. International Journal of Strategic Decision Sciences, 4(3), 1-31.

Gassenheimer, J. B., Siguaw, J. A., & Hunter, G. L. (2013). Exploring motivations and the capacity for business crowdsourcing. Academy of Marketing Science Review, 3(4), 205–216.

Rowe, W. J., Moore, M. E., & Zemanek, J. E. (2013). Three-tiered sponsorship: A study of decision heuristics across multiple levels of sport sponsorship. Innovative Marketing, 9(2), 18-27.

Simpson, P. M., & Siguaw, J. A. (2013). Lifestyle and satisfaction of winter migrants. Tourism Management Perspectives, 2(5), 18–23.

Swart, W., & Duncan, S. (2013). A Model for managing performance improvement projects from concept to sustainable implementation. Performance Improvement, 52(2), 16–24.

Swart, W., Duncan, S., & Hall, C. (2013). Performance standards in higher education: Truth and consequences. Journal of Educational Research, 7(1), 1–18.

Tran, T. P., & Fabrize, R. O. (2013). The effect of the foreign brand on consumer perception. Journal of Marketing Development and Competitiveness, 7(2), 23.


Hall, C., Swart, W., & Duncan, S. (2012). Balancing customer needs and standards in higher education. Quality Approaches in Higher Education, 3(1), 2–7.

Paswan, A. K., & Tran, T. P. (2012). Vietnam and entrepreneurial private enterprises: A macromarketing perspective. Journal of Macromarketing, 32(1), 18–30.

Swart, W., Hall, C., & Chen, H. (2012). Human performance in supply chain management. Supply Chain Forum, 13(2), 10–20.

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