Professional Selling Certificate
The professional selling certificate is open to students in all programs across campus. The certificate is ideal for anyone who seeks to build skills in the area of professional selling. Developing selling skills is important because new college graduates often find that early-career job offers involve taking on a selling role. As a result, graduates need exceptional professional selling skills to be successful in this initial career stage to allow them to transition into later career growth. The professional selling certificate prepares students to effectively use established sales processes, sales automation tools, and selling techniques. The certificate also prepares students to identify decision makers of prospective buying firms and engage in persuasive communication of the selling firm’s value proposition. The certificate is suited for students with a focus on business, communication, and other areas where selling and persuasion skills are beneficial.
Admission is limited to students matriculating at ECU in an undergraduate degree-seeking program. Applicants must have completed a minimum of 30 credit hours and attained a minimum 2.5 overall cumulative grade point average.
The certificate requires 15 s.h. as follows:
MKTG 3832 – Marketing Management (3 s.h.)
MKTG 3872 – Persuading Decision Makers (3 s.h.)
MKTG 4332 – Professional Selling (3 s.h.)
Choose 6 sh. from the following:
MKTG 4342 – Sales Force Management (3 s.h.)
MKTG 4532 – Business and Organizational Marketing (3 s.h.)
MKTG 4782 – Customer Relationship Management (3 s.h.)