Marketing and Supply Chain Management Degrees
Marketing
A BSBA in Marketing provides students with the insight needed to identify marketing opportunities, develop appropriate strategies, and put them into action. The concentration curriculum provides flexibility for students seeking careers in the fields of advertising, sales management, business marketing, research, distribution, retail management, product planning, services, and international marketing. Degree Course Requirements (18 Semester Hours)
Required Courses (9 semester hours)
- MKTG 3872 Persuading Decision Makers
- MKTG 4562 Marketing Strategy
- MKTG 4682 Marketing Intelligence
Elective Courses (9 semester hours of 4000 level Marketing courses)
Choose 9 semester hours of 4000-level MKTG electives, at least 3 semester hours must be from:
- MKTG 4532 Business and Organizational Marketing
- MKTG 4732 Consumer Behavior
INFORMATION FOR OUT-OF-STATE RESIDENTS
Supply Chain Management
A BSBA in Supply Chain Management prepares students for careers in the areas of sourcing, operations, and logistics. Graduates in SCM have career choices as managers of purchasing, distribution, inventory, logistics, operations, quality, and supply chains. The SCM curriculum also helps prepare graduates to sit for the Certified Purchasing Manager examination.
Degree Course Requirements (18 Semester Hours)
Required Courses (9 semester hours)
- OMGT 4743 Purchasing and Materials Management
- OMGT 4753 Strategic Logistics Management
- OMGT 4763 Strategic Supply Chain Management
Elective Courses (9 semester hours)
Choose 3-6 semester hours from:
- OMGT 4493 Quality Management
- OMGT 4733 Project Management
And, choose 3-6 semester hours from:
- MKTG 3872 Persuading Decision Makers
- MKTG 4532 Business and Organizational Marketing
- MKTG 4682 Marketing Intelligence
- MKTG 4790 Distribution Management
- OMGT 4383 Supply Chain Systems