Marketing and Supply Chain Management Degrees

Do you want to be a part of the evolving field of marketing? Do you want to choose a career from a variety of unique areas?

With a focus on consumers and delivering value, marketing is an exciting field of business that stimulates lateral thinking and creativity. The BSBA in marketing at ECU provides students the insight needed to identify marketing opportunities, develop appropriate strategies, and put them into action. Many students with a concentration in marketing have gone on to successful careers in the fields of advertising, sales management, business marketing, research, distribution, retail management, product planning, services, and international marketing.

Do you want to be a part of the exciting and rapidly evolving field of supply chain management? Do you want to choose a career from a variety of unique areas that will challenge and motivate you?

Supply chain management has become increasingly significant as firms strategically compete in the global marketplace. ECU students with a BSBA in supply chain management have gone on to successful and high-paying careers. With a focus on the efficient movement of goods and services, supply chain management is a dynamic field of business that requires strategic thinking and strong interpersonal and analytical skills.

The BSBA in supply chain management at ECU provides students with the knowledge needed to coordinate procurement, direct advanced logistics networks, optimize inventory systems, and manage complex global supply chains to ensure the uninterrupted flow of products and services from suppliers to customers.

ECU graduates are working in the industry with careers in logistics management, operations planning, procurement, distribution, inventory control, transportation management, supply chain analysis, and global supply chain coordination.