Graduate Certificate in Marketing

A certificate in marketing leads to exciting opportunities

From social media announcements about a local coffee shop to major digital campaigns for the latest electric car, marketing is about storytelling.

But the explosion of technology in the last two decades has transformed customer choice. That choice has created a new paradigm. The complexities of marketing today involve targeted research, understanding supply chain logistics, and developing experience-based concepts that create value for customers.

Successful marketing must reach the right audience, analyze market trends, and maintain an edge over the competition. A certificate in marketing from East Carolina University will prepare you for every aspect of marketing.

ECU’s marketing certificate delivers

Our certificate in marketing is designed to help you identify marketing opportunities and develop effective strategies. ECU’s certificate in marketing emphasizes business decision-making and developing relationships as critical keys to success.

All courses required of our marketing certificate can be completed online. Your certificate in marketing can be completed in just one semester, but you progress at the pace that is best for you.

Whether you want to work for a global corporation, local charity, or as a consultant, a marketing certificate online from East Carolina University will expand your skill set and increase your marketability.

Why ECU’s online marketing certificate program?

East Carolina University is committed to excellence in preparing you to venture into marketing.

Exceptional faculty

Our online marketing certificate program is taught by instructors with advanced degrees with professional insight. They are active in research and widely published in such esteemed publications as the International Journal of Consumer Studies and the Journal of Business Research.

Because of their exceptional reputations, they are often invited to present at industry conferences such as the American Marketing Association and the Academy of Marketing Science.

Small class sizes while earning your marketing certificate online

The online marketing certificate program has a student-to-teacher ratio of about 30:1, which provides for an interactive—but still personal—experience.

Personal career advising

ECU’s Cunanan Center for Professional Success offers advising designed to put you on the trajectory you want. The Cunanan Center also sponsors a speaker series that brings distinguished leaders from diverse environments. Topics highlight leadership, professional development, and ethics.

Courses you will take to earn your marketing certificate online

Your online marketing certificate program comprises four courses that can be earned in one semester. Choices include:

  • Marketing Management
  • Digital Marketing
  • Business-to-Business Marketing
  • Global Marketing
  • Sports Marketing

ECU’s marketing certificate online will provide you with a comprehensive understanding of real-world marketing in any environment.

What can you do with your certificate in marketing?

Marketing can be challenging, but it is also extremely rewarding—and flexible. The U.S. Bureau of Labor Statistics projects 10% job growth through 2030, a pace equal to all occupations. Adding ECU’s online marketing certificate program to your credentials prepares you to take advantage of that growth.

Marketing job titles

Marketing job titles are diverse. The skills you’ll gain while earning your marketing certificate online are transferrable, which gives you a lot of opportunity. Some common marketing job titles are:

  • Social media manager: Engage with a brand’s audience in real time.
  • Brand manager: Oversee every aspect of communications to ensure brand consistency and accuracy.
  • Product marketing manager: Serve as a crucial liaison between the marketing team and all other departments.
  • Public relations manager: Promote the content developed and build industry relationships.
  • SEO/SEM and e-commerce specialist: Tailor digital content to match online strategy with search engine algorithms for maximum results.

All of these marketing job titles—and more—are open to you with the online marketing certificate program at East Carolina University.

Ready to apply to ECU’s online marketing certificate program?

Your marketing certificate online—and access to every marketing job title—is just one step away. We’ll answer all your questions and guide you through the application process.

Admissions Requirements

Acceptance into this certificate program is dependent upon, but not limited to, one of the following:

  • a minimum cumulative undergraduate GPA of 2.7, OR
  • 5 years of progressive professional experience and an undergraduate degree, OR
  • a graduate degree, OR
  • admission to/enrollment in a graduate degree program at East Carolina University, OR
  • admission to/enrollment in the ECU MBA program

Degree programs related to your marketing certificate

ECU’s College of Business offers other graduate-level certificates that will enhance your certificate in marketing:

We also offer a Master of Business Administration degree worth exploring. Students who successfully complete this College of Business graduate certificate can waive the entrance exam admissions requirement for the MBA

Accreditation for ECU’s online marketing certificate program

Since 1967, East Carolina University has been continuously accredited by The Association to Advance Collegiate Schools of Business. AACSB accreditation is known worldwide as the longest-standing, most recognized form of specialized accreditation.